Johannesburg – Toyota South Africa Motors (TSAM) is excited to welcome Imbuko Cycling team to its sponsorship portfolio. The sponsorship marks a significant expansion of TSAM’s commitment to developing local talent in the sport. As an Associate Partner, TSAM joins Imbuko in its pursuit of competitive excellence and community-driven growth within South Africa’s mountain biking space.
Tasneem Lorgat, General Manager for Marketing Communications at TSAM said, “Our sponsorship of Imbuko Cycling Team reflects Toyota’s ongoing dedication to empowering South African athletes and fostering grassroots development. Imbuko’s story is one of resilience, vision and a spirit of community - values that deeply resonate with Toyota’s brand ethos. We are excited to support Imbuko’s journey and contribute to their continued success.”
Established in 2018, the Imbuko Cycling Team has rapidly evolved from modest beginnings into a formidable force on the trails. In 2025, the team achieved remarkable success, securing 3rd place at the Absa Cape Epic and claiming overall victories at both the Tankwa Trek and Sani2C events. The Imbuko Cycling Team is made up of SA’s Gravel Champion, Marco Joubert; Junior XCM/XCO Champion and multiple marathon stage race winner, Tristan Nortje; Western Cape XCM Champion, Lood Goosen; and multi-expedition finisher, Rudi Koen.
“What started out as a small idea has grown beyond our expectations. Our achievements are a testament to the long-term vision, community-rooted support and a relentless pursuit of excellence on some of the toughest trails in the world. We are honoured to have Toyota South Africa Motors join us on this journey as an Associate Sponsor. Their support will play a pivotal role in helping us maintain our momentum and reach new heights,” said Theunis van Zyl, Team Principal at Imbuko.
Imbuko joins TSAM’s growing portfolio of cycling sponsorships, which includes the Pedal Power Association, Team Toyota Specialized, Absa Cape Epic, Wines2Whales and Nedbank Gravel Burn. These sponsorships underscore Toyota’s commitment to promoting active lifestyles and sustainable mobility.
For more information on Toyota’s brand partnerships, please visit Toyota Community Sponsorships | Toyota South Africa.
